Mission

Simplify the on-demand car rental experience and provide a scalable technology for hailing self-driving rides in the future.

Process

• Researched the general process and user experience of car rental.

• Researched UX of currently popular ride hailing interfaces, such as Uber and Lyft, to see what successes would carry over into the Whip experience.

• Sketched and wireframed the simplest user flow to rent a Whip.

• Designed a logo and brand styling using Adobe Illustrator to serve as a creative foundation.

• Wireframed user flow in Adobe XD.

• Designed a clickable prototype to simulate the UI in Adobe XD.